Groovinads DCO (Dynamic Creative Optimization). Our platform improves your investment returns by automating the creation of banners and reaching your users via personalized messages, in order to increase the number of clicks and conversions. For each impression, the ad will show the right content for each type of audience maximizing the chance of generating a click and a conversion.
Our platform is flexible enough to optimize the results of advertising campaigns for a wide variety of industries. Our decision engine automatically optimizes campaign results, whatever the audience.
Companies that trust us
What makes us special
We rely on the best segmentation methods to provide excellent performance.
We create feeds via website crawling for an unlimited number of products.
We integrate feeds already developed by clients.
We create exclusive tags for each network or format (unlimited integration of campaigns into tags).
Campaigns are automated based on the day, time or priority of impressions.
We provide audience management services: retargeting / prospecting / abandoned cart / categories - others.
We offer a dynamic and user-friendly platform.
Our DCO services are the only ones to include contextual segmentation..
Our Decision Engine automatically optimizes campaign conversion rates, dramatically increasing your return of investment (ROI).
We develop strategies that match the needs and goals of each client.
Prospecting & re-targeting
Our technology applies segmentation methods based on the audience (such as contextual, geolocation and look-alike segmentation) or based on the interest in products (such as cross-selling, up-selling or top-selling) to feed our Decision Engine and achieve specific results. Our service is partly based on these data, which help us achieve our goal of making more conversions happen for advertisers.
Optimized Offer Ads
The ads are clear and appealing. A number of products is shown to each user in each impression.
The Decision Engine customizes the best combination of products for each impression, so the chances of success are even greater. This results in more effective campaigns that boost both clicks and conversions.
Optimized Creativity Ads
These ads are delivered in a different way depending on the audience, thanks to our personalized Decision Engine. Design elements and text variables are combined to attract each particular user. This focused marketing process deliberately aims at attracting new users, creating more successful campaigns.
Together with our clients we define the widest range of elements and variables, and include predefined rules regarding business, audience and communication strategies.
When tags start generating impressions, our Decision Engine determines on-the-fly which variables to display on each impression. The system is based on performance metrics, results, or data that the advertiser specifies to make these choices. Our ads are supported by any ad server and run seamlessly on desktop or mobile devices. Our cross-platform service is scalable.