Contextual Segmentation
We are able to identify the texts in the page in which the ads are being displayed. We use this information to select products or services from our clients stock and display those that match that context in the ads.

Behavioral targeting
We identify user segments based on their navigation patterns.
These patterns are processed in real time in order to match these segments to the advertisers offer. We create these segments based on the user’s interaction with the ads or his navigation on the advertisers site.

Geolocation
We identify the real-world geographic location of the users that the ad is being displayed to and we use this information in order to choose the advertiser’s offer that is best suited for users in that location.

Conversion Optimization
We can track each goal in our advertiser’s campaigns. We use dynamic tracking pixels for each goal so that our engine can have feedback on each conversion and optimize it’s performance based on accurate data.

Constant learning
All the methods mentioned above are constantly giving feedback to our engine. Every piece of data leads to a new learning that feeds its artificial intelligence, making it perform better as impressions, clicks and conversions grow.