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Services Offer Optimization Ads

Offer Optimization Ads


Our Offer Optimization Ads are dynamic ads that are optimized in real-time in order to maximize the results of display campaigns based on performance metrics. Our decision engine selects the right set of products to show in each impression boosting clicks and conversions.


In average, our advertisers are getting to multiply their Click Through Rates by 6x and conversions by 3x! They also benefit from not having to create enormous amounts of banners and only focus on designing templates for these live dynamic ads.

How do Offer Optimization Ads work?

Data Integration
Your offer in our data base. This process is usually based in a periodic crawl of an XML feed with the advertiser’s stock of products ordered by category and sub-category.
We also provide conversion pixels that are inserted in the advertiser’s site on every page that stands as a Thank you page or Confirmation page of the advertiser’s goal (Sales, Subscriptions, downloads, etc.).

Banner creation
We offer different types of designs that look like “product galleries” in which the advertiser’s products image, title and price are shown. We can also include “call to action” and “Marketing claim” variations We also create custom templates for our clients.

Intelligent Ad-serving
Once the data is integrated, and the designs are defined you can start generating the ad-serving tags and trafficking them into your display campaigns. You will only need to generate one tag per banner format. The moment these tags start receiving impressions our decision engine starts learning and maximizing results.

Our technology uses different dynamic segmentation methods and performance analysis algorithms to decide what set of products to show in each impression. Everything is processed in real-time for each impression

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CERTIFICATIONS

GroovinAds has been certified as a Third-Party Ad-Server for the Google Content Network.