GROOVINADS DCO - DYNAMIC CREATIVE OPTIMIZATION

You set the goal We hit the target

Optimize the performance of your campaigns and automate ad creation.
Reach your users with personalized messages, increasing clicks and conversions.

Service Benefits

Groovinads DCO (Dynamic Creative Optimization). Our platform improves your investment returns by automating the creation of banners and reaching your users via personalized messages, in order to increase the number of clicks and conversions. For each impression, the ad will show the right content for each type of audience maximizing the chance of generating a click and a conversion.

Our platform is flexible enough to optimize the results of advertising campaigns for a wide variety of industries. Our decision engine automatically optimizes campaign results, whatever the audience.

It is simple: with our DCO technology as part of your marketing strategy you will be able to multiply the results of your campaigns.

Companies that trust us

What makes us special

  • We rely on the best segmentation methods to provide excellent performance.
  • We create feeds via website crawling for an unlimited number of products.
  • We integrate feeds already developed by clients.
  • We create exclusive tags for each network or format (unlimited integration of campaigns into tags).
  • Campaigns are automated based on the day, time or priority of impressions.
  • We provide audience management services: retargeting / prospecting / abandoned cart / categories - others.
  • We offer a dynamic and user-friendly platform.
  • Our DCO services are the only ones to include contextual segmentation..
  • Our Decision Engine automatically optimizes campaign conversion rates, dramatically increasing your return of investment (ROI).
  • We develop strategies that match the needs and goals of each client.

Prospecting & re-targeting

Groovinads has the intelligence needed to identify the information of each user in order to apply it to prospecting and retargeting campaigns.

Our technology applies segmentation methods based on the audience (such as contextual, geolocation and look-alike segmentation) or based on the interest in products (such as cross-selling, up-selling or top-selling) to feed our Decision Engine and achieve specific results. Our service is partly based on these data, which help us achieve our goal of making more conversions happen for advertisers.

Optimized Offer Ads

The ads are clear and appealing. A number of products is shown to each user in each impression.

The Decision Engine customizes the best combination of products for each impression, so the chances of success are even greater. This results in more effective campaigns that boost both clicks and conversions.

  • Groovinads provides the conversion pixel embedded by the advertiser in each order confirmation page on their website, and the retargeting pixel that will help us understand their audience and their interests.
  • Our technology regularly scans the advertiser’s data source to keep their stock of products up to date. This information is thoroughly collected within categories and subcategories.

Optimized Creativity Ads

These ads are delivered in a different way depending on the audience, thanks to our personalized Decision Engine. Design elements and text variables are combined to attract each particular user. This focused marketing process deliberately aims at attracting new users, creating more successful campaigns.

Together with our clients we define the widest range of elements and variables, and include predefined rules regarding business, audience and communication strategies.

When tags start generating impressions, our Decision Engine determines on-the-fly which variables to display on each impression. The system is based on performance metrics, results, or data that the advertiser specifies to make these choices. Our ads are supported by any ad server and run seamlessly on desktop or mobile devices. Our cross-platform service is scalable.

Best of all?

It’s independent and available 24/7, 365 days a year.

Our Decision Engine does not require monitoring, does not take vacations and works as a reliable and committed member of the advertising team. It is an expert analyst and performer in the world of online ads. The longer it works with your company and your goals, the more it learns about your site and the more it focuses its full capacity on getting the clicks that increase your sales.

Here are some segmentation methods

Our Decision Engine uses them in order to optimize results and improve performance.

Geolocation

Devices

Retargeting

Abandoned Cart

Similar Audiences

Large Volume of Stock

Data Integration

Weather

Conversion Rate Optimization

Time of Day

Contextual Segmentation

Best Sellers

Let’s Groove!

We would love working with you to boost your campaign performance.